^ "Some People Think Skittles' All-White Pride Candies Are Racist"."Skittles Sheds Its Rainbow to Celebrate London Pride".
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In the aftermath of the killing of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying along with AriZona watermelon fruit juice, as a symbol during rallies. Skittles were involved in two political incidents in the 2010s. However, the white colour continued to be used in countries such as the United Kingdom.
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For the 2020 Pride edition, Skittles changed the candy colors from a rainbow to all gray in the United States, with the tagline "Only one rainbow matters during PRIDE". Įvery June, Skittles repeats the colorless marketing to spread Pride awareness and raise proceeds for an LGBT charity, such as the Switchboard helpline in the United Kingdom. And we're not going to be the ones to steal your rainbow thunder, no siree." However, the message was met with confusion in some areas, with the Huffington Post publishing an article titled "Some People Think Skittles' All-White Pride Candies Are Racist," exploring the idea that by going all-white, the company failed to acknowledge the diversity defined by the LGBT community. But this Pride, only one rainbow deserves to be the centre of attention - yours. On the back of each monochrome package, the Wrigley Company included an explanation for the company's marketing decision: "So this is kind of awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room. Skittles' rainbow themed packaging had also been altered temporarily to complement the achromatic confectionery within. The Wrigley Company, a separate representing party of the Skittles brand, mass-produced the limited-edition colorless candies. In 2016, Skittles faced controversy over temporarily changing the color of the candies from the signature rainbow appearance to white in support of Pride month, LGBT rights and London Pride. In 2019, it conducted a pre-Super Bowl campaign featuring Skittles Commercial: The Broadway Musical, which was performed one time only at The Town Hall in New York City. In 2018, it produced a Super Bowl commercial that was viewed by only one person.
![gay pride skittles gay pride skittles](http://del.h-cdn.co/assets/15/38/1442501589-rainbow-doritos.jpg)
Skittles' marketing has become known for its avant-garde viral marketing techniques, particularly in conjunction with the Super Bowl. The move was debated by people interested in social media. On March 2, 2009, Skittles launched a web-based marketing campaign where the official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. Bilingual (English/French) Canadian packet of Skittles